Mark Zuckerberg, the Facebook founder, took the first place in the Guardian’s annual listing of the 100 most influential people in UK media.
Following Mark is Twitter co-founder Jack Dorsey, reflecting the growing power of social networking sites.
As the two leads both coming from a social networking industry, traditional tech industry leaders Steve Jobs of Apple and Microsoft boss Steve Ballmer went down.
The compilation of the MediaGuardian top 100 has been assisted by experts from the fields of technology, PR and media.
Although social media figures occupied the two top spots, one of the medium’s greatest advocates, prominent tweeter Stephen Fry, dropped out of the top 100.
Stephen Fry who became popular using Twitter was dropped from last year’s number 64, which is
Also went out from the top 100 was the government’s “digital champion” Martha Lane Fox whose job it is to raise public awareness of digital technology, including the internet.
Wikileaks’ Julian Assange rose from 58th position in 2010 to 32nd in 2011. His profile was dramatically elevated following the release of leaked US diplomatic cables last November.
Spotify founder Daniel Ek arrived at 40th place, as his music streaming website service launches in the United States.
Steve Jobs was dropped from first place to 5th, but nothing worse than Microsoft’s Steve Ballmer who experienced the most precipitous fall.
Ballmer was at 5th in 2009, dropped to 29th in 2010 and is out of this year’s list entirely.
His exclusion may reflect the fact that Microsoft’s only asset which impacts the media directly is MSN news.
Although Apple does not have similar site with Microsoft, its influence in tech products such as iPad, iPhone on active presense in online such as iTunes made Jobs stick to the list.
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